Monday, October 12, 2009

Robots Amongst Us!

Acne Jeans is a toddler line, but it is anything but immature. Originating in 1997 when a Swedish company specializing in graphic design and advertising (titled Acne) decided to use their design minds to create 100 pairs of unisex jeans to give to their families and friends. These jeans were so extraordinary that they were featured in Swedish Elle. And soon a few pairs of jeans turned into a fashion collection, released in 1998 by Jonny Johansson. Since then, Acne has spread worldwide and become one of the most creative new lines. The best thing about the line is that it is not created by people trained in fashion, but in other types of design, so they have a unique perspective on the fashion design process. This is clear when you visit one of their stores, as I had the opportunity to do in New York a few years ago. As soon as I walked in, I was stunned by the layout: glass everywhere, bold black hanging rods, and a giant gold and black checkered floor. The design was bold, but minimal enough to perfectly accent the clothes. And the clothes… Ah, Acne definitely has gotten the clothes right. But instead of rambling off about their myriad of jeans, I will just mention one pair from their spring collection that has (get this!) silver nickel plates on the knee caps and shins. A brilliantly cut pair of grey jeans capped off with a, dare I say it?, robot effect. It may be military inspired too, perhaps, but I am a huge fan of fantasy stories, so all I can think of when I see these jeans is C-3PO. It seems Acne is futurizing the denim industry, literally.
(picture courtesy of

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